Monday, May 4, 2009

Why are sweepstakes in the US all required to have a (free) alternate method of entry?

Even if a sweepstakes requires a proof of purchase when you see it advertised on TV, magazines, ads...wherever, the fine print always specifies the availability of 'free entries,' usually that you get by mailing in a SASE to some address.





What is the historic and legal reasoning behind this decision? Please do not provide listings of sweepstakes, tips for 'winning,' or anything like that.

Why are sweepstakes in the US all required to have a (free) alternate method of entry?
In sweepstakes terms, "consideration" is simply payment for a prize. However, consideration doesn't have to be money; it can be anything that can profit the sponsor. For example, a company cannot require that entrants purchase a product to participate in sweepstakes (or, if they do, they must provide an alternate method of entry).


Generally, sweepstakes that award prizes by chance are not allowed to have an element of consideration.
Reply:its a law they made, since it is not really a contest if you have to buy something, otherwise it is a lottery

buck teeth

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