Monday, November 16, 2009

Do people really win department store sweepstakes?

I have been entering online sweepstakes for department stores online. Do people really win these things?

Do people really win department store sweepstakes?
Absolutely! No retailer is going to risk legal action or stake the company by running a scam.





Sweepstakes are designed for two things:





1) Get butts in the store. It's the same as when they advertise a "loss leader," an item they're selling at or below cost for the express purpose of getting people in the store to, hopefully, buy higher-margin items in addition to or instead of the advertised product. In addition, hopefully they'll attract some residual business from those being introduced to the store for the first time.





2) To collect marketing information. Some may sell your personal information, however major retailers are likely to keep it confidential. There's a surprising value in simply knowing what zip code, or what age group, fox example, the bulk of those entering the contest (i.e. those responding to their marketing strategy) are in.





So go ahead and enter the sweepstakes! If you're doing it online or if an entry form asks for an e-mail address, however, you may consider using a secondary e-mail address -one you don't mind directing a bit of junk mail to.
Reply:If it is a reputable department store and website, yes.
Reply:yes


No comments:

Post a Comment